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Divan Erasmus


Section 04


Search Engine Optimization requires work, time, and patience. Throughout we’ll dive into how to SEO is done, before that, set some expectations. SEO is different than other marketing strategies, understanding differences will help us running and measuring a successful SEO Website. Patience is a virtue with SEO. Approach as long-term process, build long-term value. Stay away from scams. Takes time to develop and execute your strategy, research keywords, create unique content, build links, authority, and resolve technical site issues. It’s a never-ending process, always work to be done.


SEO is no one time project; it’s a process you’ll do for the long haul. Search engines don’t necessarily interact with your website immediately; it takes time to discover your content, links, and site structure. All those factors in their algorithms reassess your relevancy and authority before changes reflect in search results.


Being patient to your strategy, help you focus on the “SEO how to” process and test your result and your keywords, also remember the back links from other websites to your site and page’s. Expect change within search engines, we have no control over this. Search engines always try to improve their product to deliver results that people want, they’re trying new things. These changes are algorithmic, other changes more about ways of presenting different content to users.


Search engines will make changes to enhance experience for users, it’s in our interest to work with these changes. The expectations for SEO campaign is to optimize for two audiences, the search engine and real human beings. It’s easy to focus on what we think search engines will like about our site, the real audience that generate on your website is people. While they may never find us on a search engine results, people drive and the search engines know that.


Search engines goal is to generate search results people helpful. Build your authority, create interesting content, do it in a way that’s friendly to the computerized audience also, the long-term goal of search engines is to reward that.

The End of Chapter 1

9 Responses so far.

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    • Divan Erasmus admin says:

      Thank you if you want I will give you the link to the site where I got it… its a very good site for WordPress themes but I didn’t check to see if there was better than this(they have allot of good looking themes). But its Ok for me. (Don’t know them thow)

      Here is that link

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